Estee Lauder Nutritious Super-Pomegranate Radiant Energy 2-in-1 Cleansing Foam – 125ml

Description

Grandson of a Hungarian-born chemist, Estee Lauder (born Josephine Esther Mentzer) builds an empire based on beauty. Starting from the home kitchen, and thanks to the idea of giving small free samples of its creams and perfumes to hairdressers and salons, customers and lovers of its miraculous products, in a few years it has led the company to develop exponentially. A key stage in his career was in 1930, when, after marrying Joseph Lauder, Estée opened a store in New York. Here, in the city symbol of innovation, the lady of cosmetics launched the famous innovative sales technique called ‘talk and touch’. The technique of promoting products by applying them directly to customers’ faces, which today seems a foregone conclusion but was then a real novelty. Like the novelty, always launched by Estée, to give a sample of product for every purchase made: a marketing strategy never seen before.

Estée Lauder – Nutritious Super-Pomegranate Radiant Energy 2-in-1 Cleansing Foam – Luxury

Purifies skin 2 ways: as daily cleanser or as mask.

This dual-action cleanser purifies skin for a look that’s clean, fresh and radiant.

Precision-crafted super-pomegranate complex, now with 2X pomegranate concentrate.

Use it two ways: Morning and night, it works as a gentle foaming cleanser. Or at night, once a week (or as needed), let it work for 2 minutes as a deep purifying mask.

How to Use

As a foaming cleanser: AM and PM, massage gently over wet skin, then rinse.

As a deep purifying mask: Twice a week (or as needed), massage over dry skin and let it work for 2 minutes. Rinse.