JUICY COUTURE

Juicy Couture was started by two friends in 1997. Gela Nash (before marrying Duran Duran’s John Taylor) and Pamela Skaist-Levy, both residing in Pacoima, California, decided to create their own fashion label, Travis Jeans, in 1989 selling maternity pants. In 1996 they changed the name to Juicy Couture.